Whether you’re running an e-commerce business or simply sending packages to friends and family, tracking shipments efficiently is essential. Knowing where your package is—and when it will arrive—helps reduce customer support inquiries, improve delivery planning, and boost customer satisfaction. Here’s how to level up your shipment tracking process from basic to pro.
- Use built-in carrier tracking systems
Most carriers offer free tracking tools you can access with your tracking number:
- USPS Tracking: Includes delivery updates and expected delivery windows.
- UPS Tracking: Offers real-time tracking with UPS My Choice® for added visibility and delivery alerts.
- FedEx Tracking: Provides detailed scan events, estimated delivery times, and signature requirements.
- DHL Tracking: Covers both international and domestic packages with milestone-based tracking.
- Offer branded tracking experiences to customers
If you operate a store, a professional-looking branded tracking page enhances trust and keeps customers on your site instead of redirecting them to a carrier’s platform.
Platforms like AfterShip, ParcelPanel, and Route allow you to embed tracking tools with your logo, colors, and marketing content.
- Use multi-carrier tracking software for all-in-one visibility
If you’re using multiple carriers, it’s time to centralize your tracking:
- 17TRACK: Free tracking for over 900 carriers globally. Great for international sellers.
- Parcel Monitor: Unified dashboard for tracking shipments across FedEx, USPS, UPS, and DHL.
- Easyship: Includes auto-updating tracking, delivery estimates, and shipping notifications.
These tools help you quickly identify delays, verify deliveries, and keep customers informed in real time.
- Enable real-time customer notifications
Customers expect updates at every stage: shipment confirmation, in transit, out for delivery, and delivered. Use email and SMS notifications to keep them in the loop automatically.
Many platforms like Shopify, BigCommerce, and Wix offer built-in shipping updates or integrations with tools like Klaviyo and Omnisend.
- Handle failed deliveries quickly
Failed deliveries or packages marked “delivered” but not received are common support issues. Set up clear steps for customers to:
- Verify the address and delivery location
- Wait 24 hours and check with neighbors
- Contact the carrier or file a claim
Link directly to support pages when necessary:
- Combine tracking with cashback savings
If you’re shipping regularly, stack your tracking systems with smart payment methods. For example, you can save money on USPS shipping or earn cashback with a DHL gift card by purchasing digital gift cards through Fluz. These work with shipping platforms like Click-N-Ship and DHL Express.
Want to browse more shipping brands offering cashback or digital gift cards? Head to Fluz.
Final thoughts
Tracking isn’t just about knowing where a package is—it’s about controlling the post-purchase experience. With the right tools and processes, you can reduce support tickets, increase trust, and streamline delivery. Whether you’re managing one shipment or one hundred, professional-grade tracking makes all the difference.
